01 Sep Dexibit: Delivering Data & Visitor Insights for Museums and Cultural Institutions
Founder & CEO: Angie Judge
Your favourite museum just went high-tech. Cultural institutions like museums and galleries see hundreds of thousands of visitors each year, but don’t have actionable data on what those visitors experience. Moreover, mostly as non-profits they have reporting obligations to governments and other entities that makes visitor tracking necessary. Clicker counters and cash registers were doing most of the recordkeeping for these cultural institutions. Before Dexibit that is.
Enter Dexibit and museums have a whole new way to measuring visitor engagement. As a data analysis tool and dashboard it provides museums with data, statistics and analysis about visitor behavior and experience. Through sensors, Dexibit detects onsite presence in the gallery, where people go and what exhibits they visit. Their technology blends this with data from digital channels, the collection and even the weather outside, eliminating the need for manual data administration while enhancing insights and opening a world of innovative opportunities for these institutions.
Why we love Dexibit: With Dexibit, visitors coming through doors become more than just blank faces. Dexibit can help identify and manage individual stakeholders, membership programmes and drill customer databases for targeted campaigns based on visitor behavior and preference.
Globally Spotted by: Priti Ambani