08 Sep Fashion Footprint: Transparency tool traces the stories behind your garments.
Founder: Mariam Naqvi
Nearly all items of clothing you own have had a long journey to find its place within your wardrobe. Fashion Footprint uncovers this journey. starting from nature, travelling through creativity and inspiration, craftsmanship and tradition, dreams and personal aspirations. Journeys revealing stories about the world we live in.
In the past, you knew who your tailor was, or who repaired your shoes. Today, these human stories are no longer visible. Fashion Footprint lets you use your smartphone to connect directly with the makers of your clothes through an interactive, audio-visual experience. Learn how your shopping decisions affect the lives of people around the world and how you can make choices that leave a positive Fashion Footprint.
Many brands and producers follow high standards of production and business practices. Use this as your market advantage – promote your products though the Fashion Footprint Transparency Tool to show your consumers how your business leaves a positive Fashion Footprint in the communities where you work.
Why we love Fashion Footprint: Fashion Footprint adds a storytelling element to fair trade and ethical practices, encouraging everyone to understand the human and environmental costs behind fashion.
Globally Spotted by: Babou Olengha-Aaby