01 Sep Wrappily: Repurposing the dying art of newspaper printing press.
Founder: Sara Smith
Hawaii / USA
Already going one step further than most people, Sara Smith used to recycle wrapping paper, until she realised that she had become that awkward person who does this, but instead of trying to continue doing this in a more covert way Sara was confident there was a better solution. Founded in 2013, Wrappily was the answer to a global need for a smarter, more sustainable gift wrap.
Wrap, rip, recycle! Wrappily offers a new take on wrapping paper. They enlist the help of neighborhood newspaper presses to take great patterns and print them on 100% recyclable newsprint. Emboldened with fresh designs, renewable newsprint is an answer to the millions of tons of trash generated by wrapping paper every year because newsprint can be recycled up to 7 times and uses eco-friendly soy inks. Wrapping paper and shopping bags alone account for about 4 million tons of trash annually in the U.S. alone, but what’s worse is that most of it cannot be recycled as they have plastic coatings and laminations..
Why we love Wrappily: Not only is wrappily helping save the environment, but also enlisting the help of newspaper presses to print the wrapping paper, that are more often than not becoming redundant in the digital age
Globally Spotted by: Babou Olengha-Aaby